Multimedia designer working in the mixed field of digital and physical spaces. Arts and Design professional with an MFA in Design & Technology | Parsons School of Design, and a BA and MA in Graphic Design | St Petersburg University. Currently focuses on visual and motion design, creative technology, game design, and XR.

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Neurolinguistics is an online course on Coursera and Open Education E-education platforms developed at St Petersburg University. The course consists of seven modules and lectured by ten international specialists in neuroscience: Tatiana Chernigovskaya, Turid Helland, Kenneth Hugdahl, Kira Gor, Kirill Nourski, and others.

The project consists of: branding, visual identity, layout architecture, presentation templates, animations, motion graphics, and visual content for the promotional and external use. The project files and assets are made accurately and structured for the future layout templates for the working design team.

During the project MRI and laboratory machines were used to render a nearly accurate brain model.

Software: Cinema 4D, Houdini, Illustrator, Photoshop, InDesign, After Effects.

02: posters 
1—layout template guide
2—course structure
3—promo poster
Visual identity represents a complex brain system and is inspired by the original indication colors of brain scanning and MRI. Two year documented research was done with neuroscientists, and all courses’ information and materials were reviewed and checked before the release.

03: brandbook

The Brandbook includes the research done for the project and the guidelines for the designers. 

04: course structure
Course structure example with an interactive progress map and legend for students to track their progress.

Promotional Trailer for the course
Music / Sound Design: rovoq.

Special thanks to everyone involved in the project, especially:
– Tatyana Aleksandrova
– Galina Lola
– Tatyana Chernigovskaya
– Ekaterina Petrovich and the production team at St Petersburg University

© 2023 Ardak Mukanova