Plato’s AtlantisPlato's Atlantis Spring/Summer fashion collection by Alexander McQueen.
Plato’s Atlantis collection was inspired by the story of the lost city of Atlantis. According to the philosopher Plato, the city was submerged in seawater following a volcanic eruption more than 2,000 years ago. In a process of reverse evolution, the human race regressed to an amphibian state, creating a glistening new species that McQueen brought to life on the runway. This was the imaginative concept behind McQueen’s most spectacular show.
Inspired by McQueen’s collection the visual identity and printed materials were created for Plato's Atlantis show in Alexandinsky Theater, St Petersburg.